Denner Group International - Marketing Solutions

Marketing Solutions to Help You Grow Your Business.

Every business benefits from a professional, strategic marketing plan to act as a guideline for their marketing and sales strategies. For the organization to be successful, the plan needs to tie back to the company's overall strategic plan and core strategies. How? By implementing marketing strategies that help you maintain customer relationships that keep your ship sailing in the direction that helps you achieve your future desired outcomes.
We help our clients develop a comprehensive plan that includes target market research; competitive analysis, market and product analysis, and pricing and promotional strategies, all focused on delivering customer value for long term sustainability. Strategic Marketing and Sales Planning Marketplace Positioning from the customer's perspective Customer Funnel Marketing and Automated Follow-up Aligning organizational teams to become customer focused Brand Strategies and Channel Marketing Promotion planning and implementation Social Media and Mobile Marketing Integration Website optimization through Search Engine Marketing (SEO and Pay-Per-Click) Key elements of a strategic marketing plan should include using social media networking, ensuring your website, articles and blogs are search engine optimized (SEO), and tie in cause marketing as a key component to build stronger relationships with your customers and clients.	Cause Marketing or Social Enterprise Marketing. Finding ways to get closer to your customer has become increasingly important in today's competitive world. Traditional advertising alone is no longer sufficient. Customers are more environmentally conscious and philanthropically involved, especially in the United States. Recent research shows that people are now choosing brands that align themselves with the causes they support. DGI will work with you to develop an events marketing strategy that aligns your company with events and non-profits that your customers care about. This includes reviewing future trends, identifying charities to support through board involvement, event participation, and sponsorship opportunities; and then developing promotional strategies to maximize your involvement. All are tied back to the company's strategic initiatives and marketing plans. By integrating your cause marketing plans with social media networking, you'll have a powerful engine helping to drive customers and visibility to your business.
Social Media Networking. Facebook, LinkedIn, Twitter, YouTube, article marketing, blogs, and more. Which tools do you use for your business and why? Before you take your business down the social media path, make sure you understand how to integrate it into your overall marketing plan. Decide up front whose responsibility it will be to implement and maintain the program. Unlike other programs, social media networking is not something you implement and then forget about. It has to become part of one or more people's jobs in order to achieve success. It can be 100% outsourced, enabling you to do what you do best, while DGI and our team implement your social media strategies. We will help you determine the best approach depending on your timeand budget, working with you to ensure you get the results you're after. We recommend giving your organization at least a year to see real results. Read our blog on this subject, and download the free article on Social Media Marketing.	Multicultural Marketing. Are you finding your customers have become more diverse? Multicultural groups are experiencing phenomenal growth across the country, especially the Hispanic and Asian populations. Predictions are that by the year 2030, Hispanics will be the dominant ethnic group, followed closely by whites, in several areas such as San Diego County. In many other parts of the country, they already are the dominant ethnic group. Among this population, the majority are under the age of 25. Are you prepared to serve an ever-increasing, younger Hispanic market that is bilingual, technology-oriented and status conscious? Denner Group has more than 20 years of experience in Hispanic marketing, with native level bilingual consultants who will help you develop the right strategies to serve these customers and ensure success.
Search Engine Marketing. Search engine marketing, which includes Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, offers a very cost-effective way to generate leads and sales and is an increasingly popular and important tool in the marketer’s arsenal. Visitors drawn from search engines tend to be some of the most targeted and closest to making a purchase decision because they are specifically looking for information and products related to the search words they entered and that you have to offer. Our strategic partner, 1-for-All Marketing are authorities in PPC and SEO. Click this link for more information about the advantages of using these tools.