May 2011
Source: trendwatching.com. One of the world's leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.
Amidst the avalanche of articles and insights on social commerce, we bring you THE F-FACTOR,
which is all about how friends, fans & followers greatly influence consumers’ purchasing decisions in ever-more sophisticated ways. 
So much has been said about social media and the rise of social commerce as the new marketing frontier that we’re not going to (re)make the social case here. Instead, we’ll focus on how the influence of friends, fans, and followers on consumers’ purchasing decisions continues to become more sophisticated and thus more powerful. Let’s call it the F-FACTOR:
THE F-FACTOR | Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it's never been more important for brands to make sure they too have the F-FACTOR.
Why is the F-FACTOR important to consumers? It offers the promise of a consumption arena* that is more efficient, more relevant, and more interesting than before, where consumers either had to spend endless time and effort on trying to discover the best of the best, or had to rely on sources that were distant, unknown or untrusted (read: brand-driven), and therefore potentially unreliable or irrelevant.
Read more here
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March 2010 - 6 Trends Videos - light-hearted yet insight-heavy video edition, featuring consumers from all over the world speaking their minds on a variety of trend topics.
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Even in a hyper-connected world, it’s still possible to see The Next Big Thing coming before the ‘masses’ do. Here's proof.
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If YOU had to choose between your car and your phone, which one would have to go?
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3. Happynomics
Attention, marketing and business professionals: Never ever forget what makes consumers truly happy...
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4. Who cares? According to consumers, these are the brands that truly care. |
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5. Blanding or Branding
Find out which companies are about to disappear in a sea of sameness. Scary? Yes. Inevitable?
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6. The Future of Consumerism
Watch consumers share their thoughts on the future of consumerism. Hey, at least they have a point of view |
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